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Marketing for Business to Business Selling and today’s Buyer’s Journey - Mark Donnigan Startup CMO

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://consultant-mark-donnigan09520.thelateblog.com/21975176/marketing-for-the-modern-b2b-buyer-s-journey-mark-donnigan-interview

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